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A curve of AI citations rising to a peak and then falling — the signal that should trigger a content refresh
GEO10 min read

Why AI Citations Decay — And What to Do Before You Lose Them

A study of 3.5 million citations found half of them vanish within 4.5 weeks. What 'citation decay' means, and how to build a refresh routine that works.

Abstract illustration — a visibility curve swinging while the site being measured stays unchanged
Claude8 min read

Claude Opus 5 won't change your pages — but it may move your numbers

Anthropic shipped Claude Opus 5 on July 24, 2026. A model release doesn't change your pages. It changes how much you can trust your visibility numbers.

Abstract illustration — how traffic splits across AI search engines in 2026
GEO6 min read

AI Search Traffic 2026: ChatGPT Takes 92%, Claude Explodes, Copilot Collapses — Where to Focus Your GEO

6.77M visits analyzed over 19 months. ChatGPT drives 92.4% of AI traffic, Claude is up 64x, Copilot down 96%. Where to focus your GEO efforts in 2026.

Abstract illustration — AI generating visuals inside Google search results
GEO6 min read

Google Now Generates Images in AI Overviews: Zero-Click Comes for Brand Visuals

Since July 14, 2026, Google generates images inside its AI Overviews — with no source and no link. Here's why your brand's visuals now need watching.

A steady stream of new posts continuously feeding the AI engines — ChatGPT, Perplexity and Gemini — while a one-off piece of content goes stale
GEO8 min read

Publishing Frequency: The Overlooked Key to AI Visibility

85% of the sources cited by AI search engines are less than two years old — here's why publishing often keeps you visible in ChatGPT and Perplexity.

How search evolved: from Google's blue links to synthesized answers from ChatGPT, Gemini and Perplexity
GEO7 min read

Search Has Changed: Why Getting Cited by ChatGPT, Gemini and Perplexity Is Now Vital in 2026

ChatGPT reports 1B+ weekly users; Google's AI Overviews reach 2.5 billion a month. The 2026 numbers behind AI search — and what they mean for your visibility.

Timeline of SEO and GEO optimization impact across three horizons
GEO7 min read

How Long Do SEO and GEO Results Really Take?

SEO or GEO — how long before real results? Honest timelines by channel, and how to prove to a client that your work actually moved the needle.

Diagram showing how AI search engines pick the sources they cite
GEO12 min read

The Complete Guide to Generative Engine Optimization (GEO) in 2026

GEO made simple: how ChatGPT, Perplexity and Google AI Overviews pick their sources — and how to get your site cited in their answers.