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A sponsored card detached from a conversational answer, wired into a dashboard listing the advertisers running on the same questions
ChatGPT10 min read

What Running Our Own ChatGPT Ads Taught Us, and the Tool It Produced

We bought ChatGPT ads for LightSpot. Here is what those campaigns taught us, and the Ads tab that came out of it for Eclat and Zenith accounts.

A translucent conversational answer separated from a glowing advertising card, illustrating paid and organic visibility inside ChatGPT
ChatGPT12 min read

ChatGPT Ads in Europe: What Changes for SaaS Marketers

ChatGPT Ads is expanding across Europe. Here is what its targeting, measurement and separation from organic answers mean for SaaS marketers.