Posts tagged “GEO”
fr28 posts
GEO (Generative Engine Optimization) covers the practices that get a site cited by ChatGPT, Perplexity, Gemini or Google AI Overviews. This tag holds most of the blog: the complete GEO guide, twelve glossary entries (AI citations, crawlers, structured data, RAG, passage ranking and more), data-backed studies of what these engines actually cite, and practical guides to making your pages extractable.
GEO Readiness Study 2026: 2,563 Sites Ready for Google, Not for ChatGPT
We audited 2,563 sites: 63.5/100 on SEO, 45.1 on AI visibility, and on 97.8% of pages fewer than half the sections open with a citable passage.
LightSpot vs SE Ranking: Track Your AI Citations, or Fix Them?
SE Ranking tracks your AI citations across five surfaces. LightSpot fixes the pages and proves it. Verified euro pricing and who each tool really suits.
LightSpot vs Semrush: Measure It, or Fix It? (2026 Comparison)
Semrush measures your AI visibility. LightSpot fixes it and proves the gain. Verified pricing, a side-by-side table, and who each tool actually suits.
AI Citations: Brand or Press? What 4 Contradicting Studies Actually Reveal (2026)
Two studies clash on AI citations: 86% brand-owned vs 84% earned media. Here's why the numbers disagree, and what it means for your GEO strategy.
ChatGPT Ads in Europe: What Changes for SaaS Marketers
ChatGPT Ads is expanding across Europe. Here is what its targeting, measurement and separation from organic answers mean for SaaS marketers.
Why AI Citations Decay — And What to Do Before You Lose Them
A study of 3.5 million citations found half of them vanish within 4.5 weeks. What 'citation decay' means, and how to build a refresh routine that works.
GEO in 2026: What the Research Actually Shows Works (and What's Just Hype)
A July 2026 review of 45 studies pulls apart the GEO hype: which tactics have real scientific backing, and which ones have none at all.
Claude Opus 5 won't change your pages — but it may move your numbers
Anthropic shipped Claude Opus 5 on July 24, 2026. A model release doesn't change your pages. It changes how much you can trust your visibility numbers.
Study: ChatGPT's Sources Only Overlap Google's Top 10 by 4%
Toronto researchers compared the sources cited by GPT-4o, Claude, Gemini and Perplexity with Google's top 10: just 4 to 15% overlap in results.
AI Search Traffic 2026: ChatGPT Takes 92%, Claude Explodes, Copilot Collapses — Where to Focus Your GEO
6.77M visits analyzed over 19 months. ChatGPT drives 92.4% of AI traffic, Claude is up 64x, Copilot down 96%. Where to focus your GEO efforts in 2026.
Google Now Generates Images in AI Overviews: Zero-Click Comes for Brand Visuals
Since July 14, 2026, Google generates images inside its AI Overviews — with no source and no link. Here's why your brand's visuals now need watching.
French Media AI Visibility Study: 100 Sites Audited, None Above a C
We audited 100 leading French media sites on 46 criteria. Average score: 46/100. None reaches grade B, and every one fails complete Article structured data.
Publishing Frequency: The Overlooked Key to AI Visibility
85% of the sources cited by AI search engines are less than two years old — here's why publishing often keeps you visible in ChatGPT and Perplexity.
Search Has Changed: Why Getting Cited by ChatGPT, Gemini and Perplexity Is Now Vital in 2026
ChatGPT reports 1B+ weekly users; Google's AI Overviews reach 2.5 billion a month. The 2026 numbers behind AI search — and what they mean for your visibility.
How Long Do SEO and GEO Results Really Take?
SEO or GEO — how long before real results? Honest timelines by channel, and how to prove to a client that your work actually moved the needle.
The Complete Guide to Generative Engine Optimization (GEO) in 2026
GEO made simple: how ChatGPT, Perplexity and Google AI Overviews pick their sources — and how to get your site cited in their answers.
AI Citation: What It Is and How to Get Cited by AI Engines
An AI citation is when a generative engine — ChatGPT, Perplexity, AI Overviews — picks your content as a source in its answer and links back to your page.
GPTBot, ClaudeBot & PerplexityBot: AI Crawlers Explained
GPTBot, ClaudeBot, and PerplexityBot are the crawlers that let ChatGPT, Claude, and Perplexity cite your content. Block them and you get zero AI citations.
Google AI Overviews: What They Are and How to Get Cited
AI Overviews is Google's AI-generated answer at the top of search results. It cites two to four sources picked for how extractable and trustworthy they are.
What Is an Answer Engine? Definition & Examples
An answer engine generates a synthesized answer with cited sources instead of a list of links. Key examples: Perplexity, ChatGPT web, Google AI Overviews.
E-E-A-T: What It Is and Why AI Search Cares
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's content quality framework — its signals also shape whether LLMs cite you.
What Is FAQPage Schema? Definition & Example
FAQPage is a Schema.org JSON-LD type that marks up a page's question-answer pairs, making them directly extractable by search engines and LLMs.
What Is GEO? Generative Engine Optimization Explained
GEO (Generative Engine Optimization) is the set of practices that get your content cited by engines like ChatGPT, Perplexity and Google AI Overviews.
What Is Google-Extended? The Robots.txt AI Token
Google-Extended is the robots.txt token that controls Google's access for training its generative AI (Gemini, Vertex AI), apart from classic SEO crawling.
llms.txt: What It Is and Why It Matters for AI Search
llms.txt is a Markdown file at a site's root that points AI models to its most important, structured content — a sitemap built for LLMs, not classic crawlers.
What Is Passage Ranking? Definition & Why It Matters
Passage ranking is a Google technology (2021) that scores individual passages inside a page, so a relevant excerpt gets cited even if the page ranks lower.
RAG and Grounding: Definition for AI Search
RAG (Retrieval-Augmented Generation) is the architecture behind generative AI engines: retrieve web passages first, then ground the reply in real sources.
Structured Data (JSON-LD): Definition for AI Search
JSON-LD structured data is Schema.org metadata in a page's source code that lets AI crawlers read the type, author, date, and entities without parsing the DOM.