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Posts tagged “ChatGPT”

fr

7 posts

ChatGPT is by far the largest source of AI referral traffic: 92.4% of visits, measured by Previsible's July 2026 report across 166 sites and 6.77 million visits. This tag gathers what we track about OpenAI's engine — where the traffic it sends actually comes from, how its GPTBot crawler gates citations, and where to focus your GEO work when a single engine carries that much weight.

Three AI engines - ChatGPT, Perplexity, Google - each pulling from different sources to answer the same question
GEO10 min read

ChatGPT, Perplexity, Google: why each AI cites different sources

A study of 22.7 million citations finds ChatGPT and Perplexity share only 11% of their sources. What that means for your GEO strategy.

Diagram of a ChatGPT ads campaign: context hints, a sponsored card below the answer, the landing page and click measurement
ChatGPT12 min read

How to Run an Effective ChatGPT Ads Campaign

A step-by-step guide to running ChatGPT ads: context hints, ad copy limits, landing page validation, budget, click tracking and a pre-launch checklist.

A sponsored card detached from a conversational answer, wired into a dashboard listing the advertisers running on the same questions
ChatGPT10 min read

What Running Our Own ChatGPT Ads Taught Us, and the Tool It Produced

We bought ChatGPT ads for LightSpot. Here is what those campaigns taught us, and the Ads tab that came out of it for Eclat and Zenith accounts.

Gap between average SEO score and average AI visibility score across 2,563 websites audited in 2026
GEO9 min read

GEO Readiness Study 2026: 2,563 Sites Ready for Google, Not for ChatGPT

We audited 2,563 sites: 63.5/100 on SEO, 45.1 on AI visibility, and on 97.8% of pages fewer than half the sections open with a citable passage.

Split between brand sites, press coverage and social platforms in AI engine citations — comparison of four 2026 studies
GEO9 min read

AI Citations: Brand or Press? What 4 Contradicting Studies Actually Reveal (2026)

Two studies clash on AI citations: 86% brand-owned vs 84% earned media. Here's why the numbers disagree, and what it means for your GEO strategy.

A translucent conversational answer separated from a glowing advertising card, illustrating paid and organic visibility inside ChatGPT
ChatGPT12 min read

ChatGPT Ads in Europe: What Changes for SaaS Marketers

ChatGPT Ads is expanding across Europe. Here is what its targeting, measurement and separation from organic answers mean for SaaS marketers.

Abstract illustration — how traffic splits across AI search engines in 2026
GEO6 min read

AI Search Traffic 2026: ChatGPT Takes 92%, Claude Explodes, Copilot Collapses — Where to Focus Your GEO

6.77M visits analyzed over 19 months. ChatGPT drives 92.4% of AI traffic, Claude is up 64x, Copilot down 96%. Where to focus your GEO efforts in 2026.