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ChatGPT is by far the largest source of AI referral traffic: 92.4% of visits, measured by Previsible's July 2026 report across 166 sites and 6.77 million visits. This tag gathers what we track about OpenAI's engine — where the traffic it sends actually comes from, how its GPTBot crawler gates citations, and where to focus your GEO work when a single engine carries that much weight.

We audited 2,563 sites: 63.5/100 on SEO, 45.1 on AI visibility, and on 97.8% of pages fewer than half the sections open with a citable passage.

Two studies clash on AI citations: 86% brand-owned vs 84% earned media. Here's why the numbers disagree, and what it means for your GEO strategy.

ChatGPT Ads is expanding across Europe. Here is what its targeting, measurement and separation from organic answers mean for SaaS marketers.

6.77M visits analyzed over 19 months. ChatGPT drives 92.4% of AI traffic, Claude is up 64x, Copilot down 96%. Where to focus your GEO efforts in 2026.