Posts tagged “Content marketing”
fr2 posts
Content marketing works differently when your readers include generative engines: in 2025, 85% of the sources cited by Google's AI Overviews were less than two years old (Seer Interactive). This tag looks at publishing cadence as a visibility requirement — why content that stops moving loses its place in AI answers, and how to hold a steady rhythm without giving up factual density.
GEO10 min read
Why AI Citations Decay — And What to Do Before You Lose Them
A study of 3.5 million citations found half of them vanish within 4.5 weeks. What 'citation decay' means, and how to build a refresh routine that works.
GEO8 min read
Publishing Frequency: The Overlooked Key to AI Visibility
85% of the sources cited by AI search engines are less than two years old — here's why publishing often keeps you visible in ChatGPT and Perplexity.