Rewrite ≥2 H2 headings as questions and add 2-3 sentence self-contained answers beneath each.
High impactModerate (~2h)1 page
Why
The page has no H2 headings written as questions followed by self-contained 2-3 sentence answers.
payfit.com
Site custom
Grade B · Good
Solid foundation — a few targeted improvements could move you to the top.
84
AI Visibility Score
62
What is the best payroll software for small businesses in the UK?
Your future customers are already asking AI this kind of question.
- Your pages focus on platform features and customer trust signals but lack detailed content on UK payroll compliance, legislation updates, or comparative guides — the kind of informational depth AI assistants rely on to cite a source as authoritative.
Your 3 priority fixes
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Name ≥2 recognized institutions (universities, government agencies, analyst firms) as sources.
High impactModerate (~2h)1 page
Why
No recognised institutions such as universities, government agencies, or major research firms are cited on the page.
Start each major section with a 40-60 word standalone paragraph that summarizes the key point.
High impactModerate (~2h)1 page
Why
0/9 H2 sections open with a 40-60 word paragraph
6 more fixes detected
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