Overall score
Audit Report
www.payfit.com
September 9, 2026Site custom
Seen by our AI
What is the best payroll software for small businesses in the UK?
Your future customers are already asking AI this kind of question.
Your pages focus on platform features and trust signals but lack detailed content on UK payroll compliance, tax rules, or pricing — the specific, comparable information AI assistants rely on to recommend a payroll solution over competitors.
That's exactly what our agents fix firstSEO Score
76/100
Technical structure, metadata, performance, and traditional search engine signals.
AI Visibility Score
57/100
How likely ChatGPT, Perplexity, and Google AI Overviews are to cite your content.
Accessibility
Accessibility was not measured in this audit.
Analysis results
59 checks reviewed63%
of checks passed
- What works22
- Needs improvement13
- Not included24
Result based on 1 page of your website
Your top 3 priority fixes
Included with this report — apply them yourself, or let us handle them.
- 1Rewrite ≥2 H2 headings as questions and add 2-3 sentence self-contained answers beneath each.High impact
No H2 headings are written as questions; all headings are statements or labels like 'THE WINNING TRIO' or 'THE SOLUTION'.
How to fix
Rewrite ≥2 H2 headings as questions and add 2-3 sentence self-contained answers beneath each.
- 2Name ≥2 recognized institutions (universities, government agencies, analyst firms) as sources.High impact
No recognized institutions such as universities, government agencies, or research firms are cited on the page.
How to fix
Name ≥2 recognized institutions (universities, government agencies, analyst firms) as sources.
- 3Add FAQPage JSON-LD schema nested within your Article schema for the FAQ section.High impact
FAQ content detected but no FAQPage schema found
How to fix
Add FAQPage JSON-LD schema nested within your Article schema for the FAQ section.
10 more issues found
Citable capsules
Canonical URL
Crawlable links
Image alt text
Hreflang
Data tables
Attribution language
Link anchor text
Term definitions
llms.txt
The details and fixes for these points are part of the full report, below.
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