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Audit Report

www.payfit.com

August 16, 2026Site custom
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Overall score

050100

Seen by our AI

What is the best payroll software for small businesses in the UK?

Your future customers are already asking AI this kind of question.

Your pages focus on simplicity and automation but lack in-depth content on UK payroll compliance, tax legislation, or HMRC guidance — the authoritative signals AI assistants rely on to recommend payroll tools for UK businesses.

That's exactly what our agents fix first

SEO Score

68/100

Technical structure, metadata, performance, and traditional search engine signals.

AI Visibility Score

55/100

How likely ChatGPT, Perplexity, and Google AI Overviews are to cite your content.

Accessibility

Accessibility was not measured in this audit.

Analysis results

59 checks reviewed

57%

of checks passed

  • What works20
  • Needs improvement15
  • Not included24

Result based on 1 page of your website

Your top 3 priority fixes

Included with this report — apply them yourself, or let us handle them.

  1. 1
    Add a meta description of 120–160 characters summarizing the page.High impact

    Meta description is 96 chars (should be 120-160)

    How to fix

    Add a meta description of 120–160 characters summarizing the page.

  2. 2
    Name ≥2 recognized institutions (universities, government agencies, analyst firms) as sources.High impact

    No recognized institutions such as universities, government agencies, or research firms are cited.

    How to fix

    Name ≥2 recognized institutions (universities, government agencies, analyst firms) as sources.

  3. 3
    Add FAQPage JSON-LD schema nested within your Article schema for the FAQ section.High impact

    FAQ content detected but no FAQPage schema found

    How to fix

    Add FAQPage JSON-LD schema nested within your Article schema for the FAQ section.

12 more issues found

  • Citable capsules

  • Canonical URL

  • Crawlable links

  • Image alt text

  • Hreflang

  • Data tables

  • Attribution language

  • Editorial tone

  • Terminology consistency

  • Link anchor text

  • Term definitions

  • llms.txt

The details and fixes for these points are part of the full report, below.

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