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Audit Report

all.accor.com

August 4, 2026
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Overall score

050100

Seen by our AI

What hotels does Accor offer worldwide and how can I book a stay?

Your future customers are already asking AI this kind of question.

Your indexed pages show only a country/language selector with no hotel listings, booking features, or brand content. An AI has nothing to cite when answering questions about availability, rates, or properties — all the value sits behind the redirect, invisible to crawlers.

That's exactly what our agents fix first

SEO Score

53/100

Technical structure, metadata, performance, and traditional search engine signals.

AI Visibility Score

41/100

How likely ChatGPT, Perplexity, and Google AI Overviews are to cite your content.

Accessibility

96/100

WCAG compliance measured on the rendered page (axe-core). Independent of your AI visibility.

Analysis results

59 checks reviewed

53%

of checks passed

  • What works24
  • Needs improvement21
  • Not included14

Result based on 1 page of your website

Your top 3 priority fixes

Included with this report — apply them yourself, or let us handle them.

  1. 1
    Add a meta description of 120–160 characters summarizing the page.High impact

    No meta description found

    How to fix

    Add a meta description of 120–160 characters summarizing the page.

  2. 2
    Improve page load speed: compress images, reduce JavaScript, enable caching.High impact

    Mobile performance score: 34/100 (need ≥90)

    How to fix

    Improve page load speed: compress images, reduce JavaScript, enable caching.

  3. 3
    Speed up the largest element (usually hero image or headline) — use CDN, preload, or optimize images.High impact

    LCP is 25661ms (should be ≤2500ms)

    How to fix

    Speed up the largest element (usually hero image or headline) — use CDN, preload, or optimize images.

18 more issues found

  • Link and button names

  • Answer blocks

  • Answer-first opening

  • Citable capsules

  • Organization entity

  • External links

  • Canonical URL

  • Hreflang

  • CLS (Cumulative Layout Shift)

  • TBT (Total Blocking Time)

  • Data tables

  • Topic coverage

  • Content length

  • Open Graph tags

  • Paragraph length

  • Term definitions

  • Connected entities

  • llms.txt

The details and fixes for these points are part of the full report, below.

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